The heavy load of consumer debt today poses significant risks to organizations. Even those that dont sell to the consumer market likely have customers who do, creating indirect risk. And even a small rise in consumer defaults could cripple many enterprises that heavily depend on debt transactions.

In this short video prepared by Knowledge@Wharton, Ian C. MacMillan, Wharton professor of innovation and director of the Sol C. Snider Entrepreneurial Research Center, offers a simple analytical tool to help managers segment customers into key consumer risk categories just as they segment by demographics, for example — in order to contain potential losses.


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